Is Alima Pure Cruelty-Free and Vegan?

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Is Alima Pure Cruelty-Free?

Alima Pure has confirmed that they are 100% cruelty-free.

They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law.

Alima Pure is certified cruelty-free by Leaping Bunny.

Is Alima Pure Vegan?

Only some of Alima Pure’s products are vegan. Here are all of their vegan products:

If you only want to purchase products from 100% cruelty-free and vegan brands, click here.

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Alima Pure

The Detox Market

Amazon

Is Alima Pure Owned By A Parent Company That Tests On Animals?

No, Alima Pure is not owned by a parent company that tests on animals.

Is Alima Pure Sold in Mainland China?

No, Alima Pure is not sold in mainland China.

Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.

Any brand that chooses to sell its products in China cannot be considered cruelty-free.

Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

About Alima Pure

Alima Pure products are created with minimal ingredients for maximum impact. They use the highest quality, purest mineral pigments. Alima Pure believes that makeup should enhance your best features without hiding who you are.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions.

Are your products vegan? If only some are vegan, which ones?
Are any of your products or ingredients tested on animals?
Do you have a Leaping Bunny or PETA certification?
Do your suppliers or any third parties test animals on your behalf?
Does your company sell products in mainland China (except for Hong Kong and online sales)?
Are you owned by a parent company that tests on animals?

This is how Alima Pure responded to my email:

Not all of our products are vegan, but I’m happy to report that most are! Our AP Brush Collection, Eye Primer, Natural Definition Eye Pencil, Natural Definition Brow Pencil, Pressed Eyeshadow, Pressed Foundation with Rosehip Antioxidant Complex, Smooth + Prime, and all of our loose powders (such as Satin Matte Foundation, Loose Mineral Blush, Radiant Finishing Powder, etc.) are vegan. Each product has a complete list of ingredients located on its product page for easy reference.
No, Alima Pure does not test any ingredients or products on animals. Additionally, we have documents certifying that our ingredient suppliers do not provide us with any ingredients that were tested on animals.
We are a Certified B Corporation, though we have decided not to renew other certifications, such as Leaping Bunny. As a small, independent company, we prefer to spend those third-party certification resources contributing to causes that we love, like One Percent For The Planet, and in developing more sustainable new products, like our refillable compacts. We are also certified for sale in the EU and pass all regulations (including being cruelty-free).
Alima Pure, without exception, does not test on animals or use third-party animal testing resources. We also have documents certifying that our manufacturers do not purchase any ingredients that were tested on animals.
No, Alima Pure does not sell products in mainland China.
Alima Pure is independently owned and does not have a parent company.

*This email was sent in June 2020, so some answers have changed. I review every brand every year, and I have reflected those changes in the sections above “Email to the Company.”